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This full-service beauty clinic just got a serious glow up
16/07/2025
Though Steph Powell was only 21 when she landed in Adelaide in 2011, it didn't take her long to develop a reputation as a formidable beautician. Now the Director of Urban Glow, the Manchester native has worked in salons since she was 17, “so I'd been doing lash extensions for...
A home-grown success European Café stands the test of time
02/06/2025
With her mobile phone ringing constantly, deliveries arriving through the door and her three sons preparing for a busy night ahead, restaurant owner Gabriella Cavuoto is beaming. Boasting her trademark welcoming smile, Gabriella describes the history of her family business, the European Café, which is the oldest restaurant on The...
Orbe celebrates 30 years by returning to its roots
30/05/2025
Ida Tirimacco has never been one to follow trends. “I don't have the time or energy to focus on what other salons are doing,” explains the Orbe co-founder. “I'm more concerned about what I can do for my clients when they are in my chair. They're my purpose.” That philosophy...
Over four decades of design, style and innovation
29/05/2025
When Annie Lovejoy first began displaying outdoor furniture in the back of a single-fronted cottage on The Parade, she had no idea it would evolve into one of South Australia’s most beloved lifestyle destinations. What started as a creative way to fill a vacant rental space has become a thriving...
How to experience a once-in-a-lifetime outback spectacle
26/05/2025
After thirty years in the travel industry, Helloworld Travel Norwood owner Bek Sjoberg has seen just about everything. But this year, Kati Thanda-Lake Eyre will completely fill with water for the first time in a generation, turning the surrounding desert green and kickstarting a spectacular explosion of wildlife. “Sometimes the...
Shop to Win a new car for $25 thanks to Jarvis Subaru
19/05/2025
This year one lucky shopper on The Parade will drive away in a brand new Subaru Crosstrek 2.0L Hybrid (with stamp duty and a year's registration included) valued at $43,003, courtesy of Jarvis Subaru. To enter, spend $25 or more at any business within The Parade, Norwood, keep your receipt...
Shop The Parade for a chance to win a Subaru Crosstrek Hybrid
13/05/2025
Shoppers and visitors to South Australia’s premier mainstreet The Parade, Norwood, have the chance to win big this winter with the chance to take home a brand-new Subaru Crosstrek Hybrid vehicle—perfect for a mid-year getaway. Simply spend $25 or more at any participating business on The Parade, Norwood between Monday...
This family-owned store has been on The Parade for more than a century
22/04/2025
After 104 years in business, SE Waite is still going strong. Shane Waite is more than simply the owner of SE Waite and Son. He's the custodian of a family tradition that stretches back more than a century. His great-grandfather Sydney bought the store in 1921, and his son Hayden...
Mensa is The Parade's new home for multi-regional Italian food
17/02/2025
Acclaimed chef Eugenio Maiale knows that every great meal starts with the finest ingredients. It's why he chose the name Flour Eggs Water for one of his Sydney pasta bars. When he returned to Adelaide after the pandemic, he wanted to continue that legacy of serving top quality Italian food...
Here's everything you need to Beat The Heat at the beach this Summer
06/02/2025
With the entire city currently sweltering through a weeklong heatwave, Adelaide's long stretches of beach have never looked more inviting. Plan appropriately and a day spent splashing in the shallows and building sandcastles can be pure bliss. But forget a few essential ingredients and your day in paradise can quickly...
A Colourful Retro Korean Experience Has Just Landed on The Parade
18/12/2024
When the Plus 82 group opened its first venue eight years ago, Korean culture in Adelaide was limited to a few traditional barbecue restaurants. But as Korean music, film and television exploded in popularity, the nation’s distinctive cuisine began to spread across the city. Whether you’re a fan of Squid...
Five Must-Read Books To Pick Up This Summer
on 13/11/2024
With the days getting longer and the thermometer slowly but surely creeping upwards, now is the perfect time to think about what to pack in your beach bag alongside the bathers, towel and umbrella. But finding the perfect summer book can be as challenging as choosing just one flavour from...
arkhé Channels the Power of Collaboration
30/10/2024
Before opening the flame-driven fine diner arkhé, which turns three in November, chef Jake Kellie honed his skills working under culinary luminaries including Heston Blumenthal, Dave Pynt and Matt Moran. But he also found inspiration from plenty of other sources. Like the decadent foie gras burger he tasted when five...
The Secret’s Out About The Parade’s Newest Seafood Restaurant
25/10/2024
Growing up in the seaside suburb of Henley Beach, it’s no surprise that Rob Leopardi developed an abiding love for fishing and spending time by the ocean. That passion lasted through the decades he spent working in cafes, restaurants and hotels, and when he decided to open his own venue...
Say Hola to The New Small Bar That’s Giving Away World-Famous Jamón
on 15/08/2024
When David España Gallardo moved to Adelaide a few years ago, he was pleasantly surprised with just about every aspect of his new life. “There are a lot of green areas, everything is so close, and Adelaide is great for families,” he enthuses. “The wines from South Australia are incredible,...
A Unique Beauty Treatment Beloved By US Celebrities Has Finally Landed In Adelaide
22/07/2024
Since starting an apprenticeship at the Intercontinental Sydney as a sixteen-year-old, Shannon Lewis has spent three decades in the beauty industry. “I’ve been doing it pretty much my whole life,” she laughs as she describes a journey that has taken in plenty of highlights, including being awarded Endota’s Beauty Therapist...
The Future Of Tanning Is Here – And It’s Surprisingly High-Tec
08/07/2024
Every business that Ivana Aligrudic has founded has brought its own unique set of challenges. But they all had one thing in common. “Finding and retaining good staff is always the biggest issue,” says the Luna & Sol Director. Add in looking after a young family, and it’s hard to...
You Can Now Taste Portugal’s Most Iconic Snack
02/07/2024
In the 15th and 16th centuries, Portugal’s rulers helped to kickstart the Age of Discovery by sending fleets of caravels across the vast oceans towards unknown lands. In the process, they also helped to embed the idea of saudade – a melancholy yearning for something or someone that is absent...
Modern Streetwear Meets Retro Vibes: Say Hello To Never Trev
11/06/2024
As Area Manager for Denim + Cloth, Sarah Waldron spent a decade learning about every aspect of the fashion business. So when her boss decided to move on from the Norwood location, it was a no-brainer to take over the site. “I've worked at all three Denim + Cloth locations...
Make Your Next International Trip A Breeze with Helloworld and Travelex
04/06/2024
As Travelex’s Head of Marketing for Australia & New Zealand, Rob Dempsey has plenty of experience traversing the globe. But even the most seasoned travellers get caught out every now and then. Catching a taxi to Paris’ Gare du Nord on a family trip to Europe last July, he flashed...
City of NPSP to co-host Mainstreet SA Conference
28/05/2024
The City of Norwood Payneham & St Peters and Unley Council have been named as co-hosts of the highly regarded Mainstreet SA Conference. Mayor Robert Bria, who joined the Mainstreet SA Committee in January this year, said the Council is very proud to be co-hosting the conference, which is the...
New Location, Same Impeccable Service: Marro’s Hair & Beauty Lands on The Parade
22/05/2024
With almost a century of combined experience in hair care, Tina and Angelo Marro have been helping Adelaideans of all stripes find their perfect look for generations. But after operating the salon that bears their name from Firle since 1987, last year they decided that Marro’s Hair & Beauty needed...
Cook Up a Seafood Feast at Easter with These Expert Tips
18/03/2024
Every morning before dawn, Peter Fotopoulos visits the Safcol Fish Market in Mile End to see what the fishers have brought in overnight. Once he’s put in offers on the freshest catch, he’ll scale, gut, clean and fillet the finest specimens and deliver them to his sister Koula Lagos to...
The Parade Now Has A 24-Hour Pharmacy
27/02/2024
There are few worse feelings than waking up in the middle of the night with a sick child or loved one, especially when it’s a long drive to the nearest hospital. Thankfully, that situation just became a lot easier for metropolitan Adelaide residents with the launch of South Australia’s first...
Vote for your favourite Parade business at this year’s Eastside Business Awards
19/02/2024
When Joanne Gower left high school to work at House & Garden in 1987, she had no idea that she was embarking on a four decade career in homewares. That journey has included stints at a range of stores as well as a degree in Textile Design at RMIT and...
