Sooki Boutique: Where style meets experience

There’s nothing quite like stepping into a beautiful boutique – racks lined with on-trend pieces, luxe fabrics waiting to be touched and the thrill of finding that perfect outfit (bonus points if it’s on sale!).

Shopping isn’t just a necessity – it’s an experience – and with the social calendar filling fast (spring racing, end-of-year celebrations, parties and everything in between), the hunt for statement-making fashion is officially on.

Luckily, The Parade is home to plenty of stylish options – but one boutique has truly stood the test of time.

Since 1998, Sooki Boutique has been a go-to destination for fashion lovers, thanks to the vision and passion of owner Zahra Moffa.

Sooki has built its reputation on carefully curating the very best of Australian fashion.

From wardrobe staples to event-ready showstoppers, every piece is handpicked with the modern woman in mind.

Today, the boutique proudly stocks designers such as Effie Kats, Bayse, Ownley, Misha, Bec & Bridge, Rollas, Billini, Lexi, along with accessories from Bling Bar and Arms of Eve.

Each season, Sooki introduces fresh collections that balance elevated basics with standout statement wear – making it easy to dress with confidence for any occasion.

Step inside Sooki and you’ll quickly see why it’s so loved.

With a chic, minimalist space designed to keep the clothes in the spotlight, the vibe is clean, crisp and effortlessly cool.

But what truly sets Sooki apart? The people.

The team doubles as stylists and wardrobe consultants, offering tailored advice on fit, styling and trends – something you simply can’t replicate online.

They pride themselves on customer service.

People love being able to touch the fabrics, try on the clothes and have someone there to guide them.

That personal connection is why they keep coming back.

Fashion is about more than what you wear – it’s about how it makes you feel.

Sooki’s mission is to empower women to express their inner boss babe with style, confidence and a little sass.

Be part of the Sooki community by signing up to the exclusive mailing list for early access to online drops and special offers.

Whether you’re hunting for a timeless wardrobe staple or that one show-stopping event piece, Sooki Boutique is your ultimate fashion destination – on The Parade and online.

Visit today! 

240 The Parade, Norwood
W: https://sooki.com.au/