The Parade Norwood Shopping Precinct, the place for Dining, Shopping, Fashion and Beauty...

Welcome... to one of Adelaide's most popular alfresco dining and shopping boulevards.

Just 5 minutes from the Adelaide CBD, The Parade, Norwood is as famous for its café culture and diverse dining options as its high street fashion, hair and beauty, gourmet food, and homewares and home furnishings.

Come and browse the many unique and eclectic boutiques, treat yourself to a facial or a new hairstyle, enjoy a truly delicious coffee with friends or simply indulge in watching the world go by.

The Parade, The Place for... Living

Pasta Chef

t. (08) 8364 2880

Let Pasta Chef do the cooking for you! Daily, fresh cooked full pasta meals ready to heat and eat. Nutritious, flavour filled, healthy choices in a range of sizes for all occasions. Lunch size serves $4.50 to $4.90 - This month's favourite flavour SPICY ROSETTA - with your choice of pasta.

The Bath Hotel

t. (08) 8431 5171

Historic 1856 Pub - fully renovated offering you beautiful surroundings for a casual meal, drink or to watch the latest footy match. Extensive menus - many wines by the glass - Try our famous 'Grazing Platter'!

SE Waite & Son

t. (08) 8431 5185

A local Norwood family business of four generations ..... SE Waite & Son is Open 7 Days a week and offers Old Fashioned Service and Value. They stock much more than many people expect : Kitchenware & gadgets ~ Giftware ~ Caneware ~ Furniture ~ Hardware supplies ... just to start. With such a massive range, their store is overflowing with choices for eager browsers! A reliable office or home delivery service is available for larger sized items.

Copyfax Stationers Norwood

t. (08) 8331 7445

Digital printing, photocopying, wide format printing plans and posters - Colour and Black & White. Design of flyers and mailouts. Laminating, binding and scanning. Plus of course all your stationery & office supply needs.

Sensational new shops open on The Parade!

Now there's even more reason to visit Adelaide's premier cosmopolitan boulevard. Everywhere you look, new business are appearing, including the long-awaited return of the famous Argo's Deli. Yes...

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2010 Adelaide Fashion Festival - it's back, it's bigger, it's better than ever!

The Adelaide Fashion Festival returns to The Parade in November 2010 featuring The Parade's unique and fabulous boutiques as well as showcasing SA's amazing emerging designers. Who will take out the major prize this year? Stay tuned for more event details, coming soon.

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BAFF a Media Bonanza for The Parade!

The second annual BMW Adelaide Fashion Festival (BAFF) was held on The Parade, Norwood from 18-21 November 2009 and generated outstanding media coverage for The Parade!

Media interest in the Festival was exceptional with unpaid coverage appearing in a variety of local and national media including a live television interview on Network 10's national program 9am with David & Kim which was broadcast from the BAFF Marquee at Coopers Stadium (Norwood Oval).

The media coverage of this year's BAFF included:

·       A front page Eastern Courier feature (18 Nov).

·       A front page Adelaide Matters (Nov/Dec) feature.

·       Ten (10) stories in Adelaide Confidential (The Advertiser).

·       Two (2) Magazine Editor's Letter mentions.

·       Over 25 individual stories in Messenger press including Eastern Courier, East Torrens, City, City North and Adelaide Matters.

·       23 stories in The Advertiser or Sunday Mail and related publications.

·       Four (4) fashion layouts featuring the BAFF.

·       Six (6) social pics layouts.

·       Listings and coverage on a variety of fashion and events websites and blogs.

·       One (1) x live cross broadcast on national television from the BAFF Marquee at Coopers Stadium on The Parade.

·       Two (2) x live radio interviews (Mix 102.3 & ABC 89.1).

·       Multiple mentions on radio partner Nova 91.9.

·       3 weeks of television advertising.

The snapshot below of some of the media coverage on, or relating to, the BMW Adelaide Fashion Festival, illustrates just how much media interest was generated and how instrumental the BAFF is in cementing The Parade's image as one of Adelaide's most innovative fashion and lifestyle shopping destinations. It's advertising that money just can't buy.

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James Coke Park

One of Norwood's best kept secrets, James Coke Park is a neat little oasis of green space area hidden behind the Coles Mall off The Parade.

The park features a children's playground as well as seating and undulating grassed areas with trees. It's a great please to take time out from shopping or working on The Parade, a place to just sit and be, watch the world go by.

Take your lunch, take a book, and take some time out of your busy day in this beautiful setting right in the middle of The Parade District Commercial Zone, though you'd never know it once you're there!

Head out the back of the Coles Mall to recharge and re-energise before hitting the shops again for some more retail therapy!

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