A Full Day of Cycling Action - 22 January 2010

Make sure you are here on Friday, 22 January 2010 as The Parade, Norwood hosts the start of Stage 4 of the 2010 Santos Tour Down Under along with two other exciting cycling events. 6.30am—Mutual...

2010 Natuzzi The Parade Food, Wine & Music Festival

Come and enjoy a relaxing day in the sun filled with gourmet food and wine, music and fashion parades.

South Australia's favourite food and wine festival is on again! Natuzzi The Parade Food, Wine & Music Festival has been delighting locals and visitors to Adelaide for the past 17 years, and the 2010 Festival, to be held on Sunday 28 February, will be no different.

The Festival is the State's leading food and wine event attracting in excess of 100,000 people to Adelaide's popular tree-lined cosmopolitan boulevard - The Parade, Norwood - for one long indulgent afternoon in the sun.

Click on the link for further details about Natuzzi The Parade Food, Wine & Music Festival.

 When:    Sunday, 28 February 2010 (noon until 8pm)

Where:   The Parade, Norwood (between Portrush Road and Osmond Terrace)

BAFF a Media Bonanza for The Parade!

The second annual BMW Adelaide Fashion Festival (BAFF) was held on The Parade, Norwood from 18-21 November 2009 and generated outstanding media coverage for The Parade!

 Media interest in the Festival was exceptional with unpaid  coverage appearing in a variety of local and national media including a live television interview on Network 10's national program 9am with David & Kim which was broadcast from the BAFF Marquee at Coopers Stadium (Norwood Oval).

The media coverage of this year's BAFF included:

·       A front page Eastern Courier feature (18 Nov).

·       A front page Adelaide Matters (Nov/Dec) feature.

·       Ten (10) stories in Adelaide Confidential (The Advertiser).

·       Two (2) Magazine Editor's Letter mentions.

·       Over 25 individual stories in Messenger press including Eastern Courier, East Torrens, City, City North and Adelaide Matters.

·       23 stories in The Advertiser or Sunday Mail and related publications.

·       Four (4) fashion layouts featuring the BAFF.

·       Six (6) social pics layouts.

·       Listings and coverage on a variety of fashion and events websites and blogs.

·       One (1) x live cross broadcast on national television from the BAFF Marquee at Coopers Stadium on The Parade.

·       Two (2) x live radio interviews (Mix 102.3 & ABC 89.1).

·       Multiple mentions on radio partner Nova 91.9.

·       3 weeks of television advertising.

The snapshot below of some of the media coverage on, or relating to, the BMW Adelaide Fashion Festival, illustrates just how much media interest was generated and how instrumental the BAFF is in cementing The Parade's image as one of Adelaide's most innovative fashion and lifestyle shopping destinations. It's advertising that money just can't buy.

James Coke Park

One of Norwood's best kept secrets, James Coke Park is a neat little oasis of green space area hidden behind the Coles Mall off The Parade.

The park features a children's playground as well as seating and undulating grassed areas with trees.  It's a great please to take time out from shopping or working on The Parade, a place to just sit and be, watch the world go by.

Take your lunch, take a book, and take some time out of your busy day in this beautiful setting right in the middle of The Parade District Commercial Zone, though you'd never know it once you're there!

Head out the back of the Coles Mall to recharge and re-energise before hitting the shops again for some more retail therapy!